Adopting Machine Learning in Demographic Filtering for Movie Recommendation System

In this era of big data explosion, humans widely use the movie recommendation system as an information tool. There are two common issues found in the machine learning movie recommendation system that is still undeniable: first, cold start, and second, data sparsity. To minimize the problems, a research study is conducted to find a decision-making algorithm to solve the complex start problem in a movie recommendation system with precise parameters. It involves the implementation of the proposed demographics filtering technique with the k-means clustering method. The research findings present the effects of demographic filtering for movie recommendations. Demographic filtering can group users into clusters based on gender, age group, and occupation. The clusters distribution representative group based on the top 100 results of the experiment. The user with the least distance to the cluster center is chosen as the usual group in that cluster. Three clusters were experimented: Cluster 0, Cluster 1, and Cluster 2. Cluster 0 has a representative group of male, college, or graduate students aged 25 to 34. Cluster 1 has a representative group of females, executive or managerial, aged 25 to 34. Cluster 2 has a representative group of males, sales or marketing aged 35 to 44. It is shown that user from different collection has various preferred movie genre. The preferred movie genre in Cluster 0 is action, adventure, comedy, drama, and war. Cluster 1 has preferred comedy, crime, drama, horror, romance, and sci-fi movie genres. Cluster 2 has chosen action, comedy, drama, film-noir, mystery, and thriller movie genres. This research has contributed to the demographic filtering studies as an alternative solution for future technical development work.