Srawung: Social Capital for Business Sustainability

Srawung as a traditional form of social interaction among angkringan vendors, faces the challenges of modernization and business sustainability amid increasingly intense competition. The pressures of digitalization, shifting consumption patterns, and environmental regulations have the potential to erode the traditional values of collectivity that form the foundation of these micro-businesses' sustainability. This study aims to explore the implementation of srawung in supporting business sustainability using a triple bottom line approach among angkringan vendors who are members of the Paguyuban Klaten Angkringan (Pakar). A qualitative research method with a case study approach was employed, with data collected through in-depth interviews and observations of five angkringan vendors in Klaten. The findings reveal that srawung enhances business resilience by fostering social cohesion, environmental awareness, and religious and spiritual values that contribute to business sustainability. The local wisdom embedded in srawung serves as the foundation for a sustainable business model that integrates economic gains with social and environmental responsibility. Theoretically, this study expands the concept of social capital within the context of micro-entrepreneurship, and practically, it provides policy recommendations for the development of traditional associations through digital innovation.