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TiVo Segmentation Analytics
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ThinkAlike, a fictitious marketing consulting firm, was asked by TiVo to segment the market for its new digital video recorder (DVR) product. Students are asked to analyze realistic data and generate segments that will be useful for TiVo s marketing strategy.
Title: TiVo Segmentation Analytics
Description:
ThinkAlike, a fictitious marketing consulting firm, was asked by TiVo to segment the market for its new digital video recorder (DVR) product.
Students are asked to analyze realistic data and generate segments that will be useful for TiVo s marketing strategy.
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