FTMCP: Fuzzy based Test Metrics for Cosmetology Paradigm

With the advent of modern technology, its essential to avail the latest consumer trends to get maximum efficient results in the context of a globalized market. More attention is paid to the consumption of manufactured goods and everyday items. Much less attention is paid to the service sector, in particular medical, recreational and physical. There is also a lack of application of mathematically grounded, computer methods and models for such modelling. We proposeda fuzzy based test metrics for a cosmetology paradigm (FTMCP) as tasks of multi-criteria decision making on a variety of alternatives. The Specific features of cosmetology services, marketing, communication components are determined. A computer model in the Fuzzy Tech, specialized software product for computer fuzzy modelling, was developed. Integrated assessments for cosmetic institutions have been calculated. The results are analyzed and recommendations for improving the quality of cosmetology service, websites of cosmetology institutions, are suggested. The principles of the proposed approach, the described fuzzy model and its computer implementation can be applied to a wide range of tasks of multi criteria assessment of customer service in various social fields - retail stores, medicine, culture, health, physical education and training, public catering, other household and domestic services.