Buying Behavior of Customers towards Online Shopping in Nagercoil City

Abstract: Online purchasing is the new process in the marketing system. The International electronic marketing is a grand this revolution of epoch. It is used to the computer, mobile phone and tap based shopping in India. The main objectives of this research paper is the factors influence the buying behaviour of the online shoppers and identify the most favorable online sites in Nagercoil city. Online shopping provides many choices to consumers than the traditional bricks-and-mortar retail stores. Online shopping is shopping while online or while on the internet. A lot of shoppers are using the internet now-a-days as internet provides a lot of advantage to shoppers. Online shopping includes flexibility, measurability and affordability. Moreover, online shopping has depended on the customer's attitude and their buying behaviour. Hence, an attempt has been made to study the buying behaviour of customers towards online shopping. The researcher suggested that Secured online payments, better to Electronic Stores, return policies and exciting discounts could help the perception of shopping benefits and Online marketers should reduce the delivery charges. The researcher concluded that concluded that Amazon. in is the most favorable online shopping sites and also it depicts that majority of the respondents preferred to buy through online because of accessibility. Keyword: Online Shopping, Electronic marketing, Customer Behaviour.