Fashion Forward

Fashion Forward, Third Edition demystifies the ever-changing career of fashion forecasting. It provides an overview of fashion forecasting theories and concepts, then gives a step-by-step guide to creating and presenting a forecast. The events of the 21st century have turned fashion on its head, forcing the industry to adapt to global pandemics, protests, and shifts in political power, and this book teaches readers to think critically about how the impacts of these events affect fashion trends. Different fashion consumers have different needs, and Fashion Forward considers a diverse range of consumers so readers can predict and satisfy their fashion needs. Examples and interviews from the industry professionals who inspire, create, manufacture, and market fashion help readers to start spotting and communicating tomorrow's trends today. New to this Edition -Discusses new technologies like interactive genetic algorithms and augmented and virtual reality and how they can be used in trend predictions -Focuses on a wider global perspective and focuses on inclusive, diversified cultures -Coverage of current events like the Covid-19 pandemic, social justice movements, sustainability, and more -Updated end-of-chapter activities and trend forecasts STUDIO Features Include: -Study smarter with self-assessment quizzes featuring scored results and personalized study tips -Review concepts with flashcards of terms and definitions -Learn up-to-date concepts with informative and accessible videos Instructor Resources Include: -Instructor’s Guide with Test Bank provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes -PowerPoint® presentations include images from the book and provide a framework for lecture and discussion