Consumption, Landscapes of

George Ritzer has built upon his notion of cathedrals of consumption to describe what he terms “landscapes of consumption,” or “geographic areas that encompass two, or more, cathedrals of consumption.” This definition can be extended to define landscapes of consumption aslocales that encompass two or more cathedrals of consumption that allow, encourage, and even compel people to consume. The prototypical example of this would be the Las Vegas strip – an area where multiple cathedrals of consumption exist side by side in the same geographic setting and entice consumers not only through their individual appeal, but also through the techniques made possible by their synergistic proximity.