ATTRIBUTES OF FOOD PACKAGING ON THE CHOICE PURCHASE DECISION OF FOOD PRODUCTS BY STUDENTS OF UITM TERENGGANU FOOD SERVICES

Food packaging attributes are some of the main drivers of consumer choice and food waste, an ongoing and significant problem worldwide. Food packaging material, packaging graphics and colours, and packaging size and shape influence consumers. This study aims to establish the relationship between food packaging attributes such as packaging material, graphics and colours, and size and shape, and how these factors influence the purchase decisions of Food Services students. In the present study, a set of questionnaires was distributed through an online survey to 133 respondents, focusing only on UiTM Terengganu Food Services students' stay within the college accommodations. The reliability test, normality test, and multiple linear regression analysis were conducted. The factors that appear to influence food product purchase decisions among Food Services students at UiTM Terengganu colleges include the packaging material, the graphics and colors of the packaging, as well as the size and shape of the packaging. This research thus proves the potential role of packaging design in reducing food waste and promoting more sustainable patterns of student consumption