Spinning War and Peace: Foreign Relations and Public Relations on the Eve of World War II

The eve of World War II saw the development of direct connections between public relations experts and issues of foreign affairs in the United States. Public relations professionals assisted both internationalists and noninterventionists to spread their arguments across the nation, helping them to hone their messages, to organize, and to raise money. All of the main citizens’ organizations created during this period sought public relations assistance in the face of growing popular awareness of global events, and with an awareness of the need for public relations counsel in the face of an increasingly measurable concept of public opinion.