Current Problems and Prospects of Development of the Khmelnytskyi Region Tourist Industry

The article is devoted to deepening the theoretical foundations and developing practical recommendations for the tourism sector of Khmelnytskyi region as one of the components of the national economy. Thus, the problems and obstacles to tourism development in Khmelnytskyi region are considered and a number of areas are identified to address the relevant shortcomings, as well as recommendations for improving existing places for tourism and opening new ones for greater promotion among the population. The tourist potential of the region is characterized. The information on the number of tourists served by tour operators and travel agents for a certain period is analyzed. They noted that due to the tourist tax, the community budget is better filled, so this industry should be actively developed. The program of tourism and resorts development, the way it is applied into practice of Khmelnytskyi region is studied. It is pointed out that among the tourist centers of Khmelnytskyi region a special place is devoted to the city of Kamianets-Podilskyi, its local authorities pursue a very active tourism policy, setting goals to be achieved in a short period of time. It is noted that the main tasks of tourism development in the Khmelnytskyi region are the formation of a tourist and recreational complex that would meet the needs of the population in spa treatment, recreation and tourism. Recommendations are given for the application of a number of marketing measures that would help expand knowledge about Khmelnytskyi region far beyond its borders. It is determined that Khmelnytskyi region is one of the most promising tourist regions of Ukraine. We claim that the priority for Khmelnytskyi region is health tourism, ecological tourism, cognitive, as well as weekend tours. It should be noted that a tourist information center is being built in Khmelnytskyi, which will provide free information services on tourist facilities. The problems currently facing Khmelnytskyi region in the field of tourism are identified, the most acute problem is the financial support of the tourism industry, and proposals are given to eliminate them. A number of recommendations for effective popularization of tourist and recreational potential of Khmelnytskyi region are proposed.