Merging Linguistics and Cultural Anthropology in the Study of Cultural Values

This article examines the convergence of cultural and linguistic anthropology, demonstrating how their integration enhances our understanding of the complexities of human existence. Cultural anthropology explores cultural practices, norms, perceptions, and societal structures, while linguistic anthropology investigates the impact of language on society. The synergetic paradigm, oriented toward revealing the interconnection between language and culture, enables us to recognize that cultural anthropology and linguistic anthropology are not disparate domains of thought; their synthesis provides a broader understanding of the specifics of human societies. Focused on exploring different aspects, both cultural anthropology and linguistic anthropology are united by the idea of demonstrating turbulence occurring in human societies and cultures. In particular, when examining shifts in value systems, these disciplines often employ similar research approaches. This article discusses the common methodologies used by cultural and linguistic anthropologists in the study of changing cultural values and societal transformations.