effect of Customer Trust and Religious Commitment on Repurchase Intention : The Mediating role of Loyalty

This study aims to empirically examine the effect of customer trust, religious commitment and loyalty on repurchase intention, focusing on Islamic banking customers in Yogyakarta. This study also investigated the mediating role of customer loyalty in the relationship between customer trust and religious commitment to repurchase intention. 208  customers were sampled in this study. The researchers chose a purposive sampling approach. The samples studied were Syariah Banking of Indonesia customers in Yogyakarta Indonesia. The results showed that customer trust had a significant positive effect on customer loyalty but was not significant on repurchase intention. Empirical testing in this study also found that religious commitment significantly positively affected customer loyalty and repurchase intention. Meanwhile, repurchase intention had a significant positive effect on customer loyalty. This study contributes to research investigating the effect of customer trust and religious commitment on repurchase intention by conducting in-depth studies on mediating role of customer loyalty. Practical implication of this study  can contributed of sharia banking sector to understand customer behavior and solutions through customer trust and religiosity and to be instilled in the characteristics of customer sharia banking to enhancing loyalty and repurchase intention