THE INSTITUTION OF «ZHETI ATA» IN KAZAKH SOCIETY AS A MECHANISM OF SOCIAL REGULATION AND KINSHIP ORGANIZATION

Introduction. The article is devoted to the analysis of the institution of “Zheti Ata” in Kazakh society as a mechanism of social regulation and kinship organization. In existing studies, this institution is predominantly considered as a genealogical system, while its normative and institutional functions remain insufficiently explored. The aim of the study is to identify the institutional role of “Zheti Ata” as a mechanism of social regulation and organization of kinship relations. Within this aim, the following objectives are addressed: defining the structure of the seven generation kinship model; analyzing the function of exogamous norms; identifying mechanisms of social regulation of behavior; and characterizing the role of the institution in maintaining social and kinship stability. Materials and methods. The study applies systemic and institutional approaches, as well as elements of kinship anthropology. Methods of theoretical analysis, structural generalization, and interpretation of ethnographic data are used, allowing “Zheti Ata” to be considered as a social institution with regulatory functions. An analysis of ethnographic and historical data shows that adherence to the principle of "Zheti Ata" contributed to the strengthening of social solidarity, maintaining the stability of the kinship organization and the formation of a collective identity. Results. It has been established that the institution of “Zheti Ata” performs both genealogical and normative regulatory functions. It ensures the organization of kinship relations through the seven generation system, regulates marital relations through exogamous rules, and forms stable norms of social behavior. The institution functions as a mechanism for maintaining social discipline, intergenerational continuity, and intracommunity stability. Conclusion. The institution of “Zheti Ata” represents not only a genealogical system but also a stable mechanism of social regulation and kinship organization in Kazakh society. Its significance lies in maintaining the structural integrity of kinship relations and ensuring the normative regulation of social relations.