THE EFFECT OF FINANCIAL LITERACY, INVESTMENT KNOWLEDGE, FINANCIAL EFFICACY AND INVESTMENT MOTIVATION ON STUDENT INTEREST IN CAPITAL MARKET INVESTING (STUDY ON STUDENTS OF 2018 FACULTY OF ECONOMICS AND ISLAMIC BUSINESS UIN SUNAN AMPEL SURABAYA)

This study aims to determine the effect of financial literacy, investment knowledge, financial efficacy, and investment motivation on students' interest investing in the capital market. The approach in this study uses quantitative research using primary data through distributing questionnaires. The sampling technique was proportional random sampling with total sample of 187 respondents with the help of the SPSS program. The results of this study indicate that the financial literacy variable has a significant influence on students' interest investing in capital market. Investment knowledge variable has no significant effect. The financial efficacy variable has no significant effect. Investment motivation variables have a significant influence and investment motivation variables, investment knowledge, financial efficacy, and investment motivation have a simultaneous influence on students interest in investing in the capital market. Based on results,hoped that higher education institutions, especially in the Faculty of Islamic Economics and Business, UIN Sunan Ampel Surabaya, will be able to increase or improve financial efficiency and investment knowledge, so that students more willing to try and practice them and also conduct capital market training on regular basis. For further researchers, it hoped that they will look for other factors that influence students' interest in investing in the capital market.