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MARKETING STRATEGIES AS A MECHANISM FOR ENTERPRISE COMPETITIVENESS AN INTEGRATIVE CONCEPTUAL MODEL FOR EMERGING DIGITAL MARKETS
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Mazkur maqolada marketing strategiyalarining korxona raqobatbardoshliginishakllantirishdagi o‘rni integratsiyalashgan konseptual model asosida tahlil qilingan.Tadqiqotda strategik marketing, marketing imkoniyatlari, bozor pozitsiyasi, dinamikqobiliyatlar va mijoz qiymatini yaratish mexanizmlari o‘rganilgan. Raqamli bozorsharoitida marketing strategiyasining korxona ustunligini shakllantirish va uni uzoqmuddat saqlab qolishdagi ahamiyati asoslab berilgan. Tadqiqot davomida marketingstrategiyasi, marketing faoliyati, raqobat ustunligi va korxona raqobatbardoshligitushunchalari o‘zaro farqlangan. Rivojlanayotgan bozorlar sharoitida raqamlitransformatsiya, analitik salohiyat va mijozga yo‘naltirilgan boshqaruv tizimlarikorxona samaradorligini oshirishga xizmat qilishi aniqlangan.
Title: MARKETING STRATEGIES AS A MECHANISM FOR ENTERPRISE COMPETITIVENESS AN INTEGRATIVE CONCEPTUAL MODEL FOR EMERGING DIGITAL MARKETS
Description:
Mazkur maqolada marketing strategiyalarining korxona raqobatbardoshliginishakllantirishdagi o‘rni integratsiyalashgan konseptual model asosida tahlil qilingan.
Tadqiqotda strategik marketing, marketing imkoniyatlari, bozor pozitsiyasi, dinamikqobiliyatlar va mijoz qiymatini yaratish mexanizmlari o‘rganilgan.
Raqamli bozorsharoitida marketing strategiyasining korxona ustunligini shakllantirish va uni uzoqmuddat saqlab qolishdagi ahamiyati asoslab berilgan.
Tadqiqot davomida marketingstrategiyasi, marketing faoliyati, raqobat ustunligi va korxona raqobatbardoshligitushunchalari o‘zaro farqlangan.
Rivojlanayotgan bozorlar sharoitida raqamlitransformatsiya, analitik salohiyat va mijozga yo‘naltirilgan boshqaruv tizimlarikorxona samaradorligini oshirishga xizmat qilishi aniqlangan.
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