The Concept and Process of Innovation Leading Based on the longitudinal case study of Haier (1984-2019)

Based on the exploratory case study method, this paper attempts to construct a theoretical framework of Innovation Leading from two aspects of concept and process. Based on this research framework, the article makes a longitudinal case study of the Haier Group’s washing machine industry line, which is representative in terms of Innovation Leading the improvement of Core Competence, from 1994 to 2019. The study found: (1) From four dimensions of Value, Attitude, Effect and Driving (VAED), the concept of Innovation Leading is defined exploratory. (2) This paper theoretically discusses the process of Innovation Leading, namely ISAC model, including Innovation Intention, Innovation Strategy, Innovation Action and Core Competence. User demands are the trigger of Innovation Intention, which is the “navigator” and “brain”. The Innovation Strategy is an innovation plan about technology and complementary assets led by Innovation Intention. Innovation Action is the carrier of Innovation Leading, including technological innovation and complementary asset innovation. Core Competence is the goal of innovation, and it is an organic unity of technological competence, market competence, organizational competence and cultural competence.