A creativity-focused anniversary: Montreal’s 375th anniversary celebrations at the heart of a cultural economy of the past

In 2017, the City of Montreal commemorated its 375th anniversary. Because it celebrated the city’s “creative” spirit more than its past, this 375th anniversary stands as an opportunity to explore reconfigurations of public anniversaries, which often take the shape of cultural mega-events. This article presents the different logics behind these celebrations, largely shaped by the communications and entertainment industries, and examines how they partake in developing of a cultural economy that benefits from the past. The purpose is thus not only to identify the presence of a commercial relationship but to explore how celebrations develop in light of the paradigm of creativity, which is currently a pillar of cities’ economic development policies. This article draws on interviews with people involved in the event organization, individuals sidelined by the process, and media and archives analysis.