Communication and Integration Mode of Multi-Creation in Digital Joint Collaborative Creation——Refer to YS Group's "The Mine" Project Unit "AM Club" Proposal

In the context of the digital age where the concept of the metaverse and its associated technologies are gradually maturing and achieving bidirectional penetration with the virtual reality industry ecosystem, the trend of virtualization transformation in cultural creation is becoming increasingly evident. The diversification of artistic styles and core themes has led to more personalized expressions in the creation process of cultural works, manifesting in various forms such as painting, modeling, music, and literature. However, this diversification has also exacerbated the fragmentation among different “creative circles”. In this inevitable evolutionary process, a virtual digital joint collaborative creation model is considered a foundational operational framework to support diverse creative practices, with the expectation of fostering an effect of “joint collaborative creation, a hundred schools of thought contending, and a hundred flowers blooming” among these “creative circles”. YS Group's “The Mine” Project Unit, based on its research in metaverse co-creation community platform technology, digital human innovation, and innovation and entrepreneurship operation management within its affiliated enterprises, is committed to creating digital joint collaborative creation works based on virtual digital human identities and the concept of the metaverse. Taking this as the research object, a mixed-method research approach is employed to systematically deconstruct the innovative communication among multi-creative subjects and the integration mechanisms of works in the process of digital joint collaborative creation. Faced with significant stylistic differences among creative subjects, fragmented information dissemination channels, and the distinct characteristics of applied technological tools, the practice of YS Group's “The Mine” Project Unit joint collaborated with AM Club to create proposa constructs a “trinity” joint collaborative framework that includes modular creation workflows, collaborative creation concepts, and standardized technological support. This framework can effectively reconcile the contradiction between individual creative autonomy and collective goal integration. However, it also further reveals constraining factors such as insufficient integration of multi-creative works and superficial technological application. From the perspective of joint collaborative creation creation efficiency, strategic optimization solutions are proposed, including the construction of a digital creation common concept, application of virtual reality world view scenarios, and IP industry integration empowerment. This research not only expands the connotation and extension of the theory of digital joint collaborative creation but also provides an operational theoretical framework and practical paradigm for the architectural design, operation optimization, and industrial ecosystem development of new types of joint collaborative creation platforms.