IMAGES AS A DIDACTIC RESOURCE

This study addresses the use of digital images as a didactic resource in higher education, focusing on the Faculty of Accounting and Administration at the Autonomous University of Querétaro, San Juan del Río campus. Faculty data are analyzed, and a review of methodologies and results from related research is also conducted. The research is exploratory-descriptive in nature and is grounded in Mayer’s cognitive theory of multimedia learning, as well as principles of visual design and media literacy. A tool based on Google Colab is proposed, which allows the extraction of color palettes from thematic images, the consideration of emotion-based color palettes, and the generation of new educational images through artificial intelligence. It can be concluded that the application of images—by extracting color palettes and incorporating emotions—enhances the semantic and emotional value of images, which can help improve students’ cognitive attention skills, facilitate the emotional communication of content, and promote deeper image interpretation.