A STUDY ON THE FUTURE OF RURAL WOMEN ENTREPRENEURS IN INDIA

Now a days, it is seen that women are gaining more economic and social power by starting their own businesses. In our country India, women led business have become increasingly significant as a result of economic liberalization along with globalization. The concept of Women led business is pivotal in the development of rural communities of India. Rural women entrepreneurs can get scope of economic prospects and can escape from poverty. At present, there are huge chance of the growth for women who migrate from rural or semi-rural areas to urban areas. It is worth mentioning rural women entrepreneurship plays a crucial role in Indian economy. Although women have dominantly contributed to the economic social cultural development of developed rural areas, women's entrepreneurship growth is relatively moderate in these areas due to the major challenges and constraints faced by rural women. This study aims to focus on the condition of women in India and to overview the problems and prospects of women entrepreneurship in rural areas, supporting factors about women's equality in rural parts of India. This paper is just an attempt to highlight the following issues: women's inability to balance their roles in their families and careers; lack of direct property ownership; Poor levels of economic freedom for rural women; lack of entrepreneurial skills in women irrespective of any economic backgrounds; Negligence of Bank and other financial institutions. Poor self-confidence; Challenges in working with men; lack of proper education; Unaware of actual capacities; low risk-taking appetite; lack of poor self-confidence; Adjustment with coworkers; Limitation on flexibility; Poor interaction with successful rural women. The growth of rural women entrepreneurs in India is a significant issue, in the world of merchandising. This paper aims to outline the success of female entrepreneurs who have strongly challenged gender norms. It is an overview of constraints women entrepreneurs faces in order to celebrate the idea of “Nari Shakti, Gaon ki Pragati”. KEYWORDS: Rural Women Entrepreneurship Future, Government policies to support women entrepreneurship in India