An impact-driven approach to geoscience communication

Geoscience plays a vital role in shaping our sustainable future, yet the discipline is at a critical crossroads. Declining student enrolments, reduced course offerings, and the closure of university departments threaten its survival. Key challenges include public perceptions of geoscience and associated industries, its lack of visibility in school curricula, outdated branding and stereotypes, and issues related to diversity and inclusion. As students increasingly seek altruistic, sustainability-focused careers, geoscience must respond rapidly or risk further decline. A more strategic, impact-driven approach to geoscience communication is essential to address the discipline’s struggling brand image. This presentation takes you behind the scenes of the Earth Futures Festival, an international geoscience film and video festival. The festival bridges the arts and sciences to demonstrate how geoscience, combined with long-standing cultural knowledge of the Earth, offers solutions to pressing global challenges. We will explore the impact-focused approach underpinning the festival’s design, including forging value-aligned partnerships, providing communication skills training for geoscientists, and amplifying the visibility of typically underrepresented groups. This talk will provide a step-by-step practical guide to illustrate how impact-focused design can be effectively applied to geoscience communication and outreach.