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The collective identity of the Mari
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The collective identity of the Mari
This article presents the results of an investigation into the collective identity
of the Mari people in the Mari El Republic (the Russian Federation), based
on the Sign Theory of Identity (Ehala 2007, 2015) focusing on the pheno-
menon of the collective identity as a social sign. Parts of the Subjective vita-
lity questionnaire and interview were used in collecting research data at
fieldworks in 2013–2014 (Mari El, Russia). The analysis revealed that mo-
dern Maris have ethnic Mari and ethnic Russian national identities. The
emergence of the Russian ethnic national identity is caused by a streng-
thening of a civic national identity due to the Russian language changing
from a signal value to a core value. Absence of a clear distinction between
these two identities, and a strong emotional attachment to the Russian lan-
guage facilitate the process. A decrease in the use of the Mari language has
an erosive effect on Mari ethnic identity. The results indicate that Mari col-
lective identity is becoming gradually Russian-oriented.
Keywords: collective identity, core values, social sign, Mari language
Title: The collective identity of the Mari
Description:
The collective identity of the Mari
This article presents the results of an investigation into the collective identity
of the Mari people in the Mari El Republic (the Russian Federation), based
on the Sign Theory of Identity (Ehala 2007, 2015) focusing on the pheno-
menon of the collective identity as a social sign.
Parts of the Subjective vita-
lity questionnaire and interview were used in collecting research data at
fieldworks in 2013–2014 (Mari El, Russia).
The analysis revealed that mo-
dern Maris have ethnic Mari and ethnic Russian national identities.
The
emergence of the Russian ethnic national identity is caused by a streng-
thening of a civic national identity due to the Russian language changing
from a signal value to a core value.
Absence of a clear distinction between
these two identities, and a strong emotional attachment to the Russian lan-
guage facilitate the process.
A decrease in the use of the Mari language has
an erosive effect on Mari ethnic identity.
The results indicate that Mari col-
lective identity is becoming gradually Russian-oriented.
Keywords: collective identity, core values, social sign, Mari language.
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