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Formulating the Design Scope for the Base of the (Economic) Pyramid

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Base of the (economic) Pyramid (BoP) represents a population living under severe resource constraint s. Design for BoP has crucial responsibility of achieving the well-being through fulfillment of specific needs. At BoP, design has to shoulder this additional responsibility due to absent or severely constrained mechanisms to translate the functional product into well-being. This paper proposes a design scope for the BoP using normative approach from developmental economics, and then compares it with the pervasive product centric scope. Author defines product centricity as a design scope that considers resultant product as sufficient outcome of design and evaluates the extent of product centricity in prevalent design approaches.
MIT Press - Journals
Title: Formulating the Design Scope for the Base of the (Economic) Pyramid
Description:
Base of the (economic) Pyramid (BoP) represents a population living under severe resource constraint s.
Design for BoP has crucial responsibility of achieving the well-being through fulfillment of specific needs.
At BoP, design has to shoulder this additional responsibility due to absent or severely constrained mechanisms to translate the functional product into well-being.
This paper proposes a design scope for the BoP using normative approach from developmental economics, and then compares it with the pervasive product centric scope.
Author defines product centricity as a design scope that considers resultant product as sufficient outcome of design and evaluates the extent of product centricity in prevalent design approaches.

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