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Rewriting the American Culturescape
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The title of this book features a concept, culturescape, which is obviously derived from a major attempt at grasping the defining characteristics of what Arjun Appadurai calls the combined effect of two distinct processes in the shaping of an increasingly global cultural economy. The title of Appadurai’s essay, featuring in his seminal work, Modernity at Large: Cultural Dimensions of Globalization, brings the two processes together: “Disjuncture and Difference in the Global Cultural Economy.” In order to capture the bewildering complexity of these “disjunctive” and “differential” cultural processes, Appadurai develops his theory of the interaction of the five types of cultural flows, seen not as entities in dichotomic, oppositional relations, but as flows linked to perspectives or vistas, as a sort of perspectival landscapes, hence their names
Title: Rewriting the American Culturescape
Description:
The title of this book features a concept, culturescape, which is obviously derived from a major attempt at grasping the defining characteristics of what Arjun Appadurai calls the combined effect of two distinct processes in the shaping of an increasingly global cultural economy.
The title of Appadurai’s essay, featuring in his seminal work, Modernity at Large: Cultural Dimensions of Globalization, brings the two processes together: “Disjuncture and Difference in the Global Cultural Economy.
” In order to capture the bewildering complexity of these “disjunctive” and “differential” cultural processes, Appadurai develops his theory of the interaction of the five types of cultural flows, seen not as entities in dichotomic, oppositional relations, but as flows linked to perspectives or vistas, as a sort of perspectival landscapes, hence their names.
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