The Impact of Cross-Sector Collaboration on F&B Micro Business Revenue through Ecosystem Orchestration and Innovation

This study seeks to examine the impact of cross-sector collaboration on the revenue of micro-food and beverage (F&B) enterprises, utilizing ecosystem orchestration and innovation skills as mediating variables. Micro-food and beverage (F&B) firms are important to the Indonesian economy, but they have a lot of competition, few resources, and limited access to markets. People think that working together across sectors is a good way to get support, networks, and new ideas.The research employed an explanatory design alongside a quantitative methodology. A pu rposive sample questionnaire survey was utilized to gather data from 300 proprietors of food and beverage microbusinesses in the Koja Subdistrict of North Jakarta. We used Structural Equation Modeling-Partial Least Squares (SEM-PLS) to look at the data more closely. Cross-sector collaboration has a big effect on microbusiness income, innovation capacity, and ecosystem orchestration, according to this study. Ecosystem orchestration has little effect on revenue, while innovation capability has no direct consequence. Ecosystem orchestration does not significantly mediate the impact of cross-sector collaboration on revenue, whereas innovation capabilities does. These results show how important it is for enterprises in different sectors to work together to help microbusinesses make more money by improving innovation and ecosystem coordination