Millennial Generation Intentions in The Islamic Capital Market

Capital market growth is one indicator of a country's economic growth, especially for the growth of the Islamic Capital Market. Currently, the pandemic had a negative impact on the economy and the capital market, but on the contrary, this has actually attracted many new investors to enter the capital market. The millennial generation has great potential for capital market growth. The unique characteristics of the millennial generation such as understanding financial literacy, ease of access, and religiosity are used as research variables. As well as additional variables, namely lifestyle as a moderating variable and Islamic branding as an intervening variable related to the halal industry which will be used as a determining factor for millennial generation intentions in the Islamic Capital Market. The role of the millennial generation in the development of the financial industry, especially in the Islamic capital market, has great potential, given the large population of Indonesia and the majority of Muslims. The opportunity for the millennial generation to be able to invest in the Islamic capital market still needs to be investigated further. The research method uses a descriptive method with a quantitative approach. The sampling technique used stratified random sampling, with the sample criteria being the millennial generation aged between 17-35 years, earning or having monthly money, and domiciled in the DKI Jakarta area. The analysis technique uses multiple regression analysis to examine the relationship between research variables. By using primary data through questionnaires, 207 respondents were obtained. The results showed that the variables of financial literacy, ease of access, religiosity, and Islamic branding as intervening affected the millennial generation's investment intention, but lifestyle variables did not strengthen or weaken the financial literacy variable on investment intentions. The object of this research is limited to the millennial generation who live in DKI Jakarta, so further research is needed for a broader millennial generation object.