Management of modern German tourism industry within the concept of sustainable tourism

The management of German tourism industry successfully implemented within the concept of sustainable tourism for a long time. The study of positive experience of this management is relevant in modern world economy. And it is the purpose of this article.The object of the study is sustainable tourism, the subject of the study is the management features of the modern German tourism industry based on the concept of sustainable tourism.The authors applied general scientific methods such as analysis and synthesis, logical method, historical method, quantitative and qualitative analysis, comparative analysis and generalization method. German official documents, analytical materials, tourism forecasts, programmes and open Internet resources were used in the course of the work on the article.First of all, the authors revealed the content of the concept of sustainable tourism in general, as presented in academic studies and official UNWTO documents. The authors further examined the specifics of management of the German tourism industry within the framework of the concept of sustainable tourism was presented by the developers of the German National Tourism Strategy. The right balance must be found between economy, environment and social responsibility in sustainable tourism, according to this Strategy.The authors' perception of management system of German tourism industry until 2019 was formed on an analysis of German official documents. Firstly, the management Germany's tourism industry is top-down - from the Federal Ministry for Economic Affairs and Energy (federal level) through regional organizations: the German National Tourism Board and the Federal Association of the German Tourism Industry (regional level) to 16 federal states (municipal level). Secondly, self-governance of destinations was carried out as part of each of 16 federal states' local sustainable tourism program. Thirdly, this entire management system includes elements of sustainable tourism in its three dimensions: economic, social and environmental. The article presents the accumulated positive experience of management destinations and the promotion of types and directions of tourism in 16 federal states of Germany until 2019. It is noted that sustainable tourism covers these types and directions.The authors conclude that the implementation of the concept of sustainable tourism in the national tourism strategy of the country as a balance (measure) of the three dimensions: economic, social and environmental, is an expression of the national, cultural and unique natural identity of each destination (country).