The evolution of family reputation extends indirect reciprocity

Abstract Reputation plays a major role in supporting cooperation among unrelated individuals through indirect reciprocity. By helping others, individuals build a good personal reputation and receive greater benefits from future partners. Most models of indirect reciprocity assume that a person’s reputation reflects only their own behaviour. Yet in many societies, people are also judged by their family’s reputation. How family reputation affects the evolution of cooperation, and whether reliance on it can itself evolve, remain unclear. Here we show that reputation inheritance expands the conditions under which indirect reciprocity favours cooperation, increasing helping and favouring greater reciprocity. Greater reciprocity in turn favours stronger reliance on inherited reputation, creating a positive feedback that stabilises cooperation, especially when interactions are infrequent or personal behaviour is difficult to observe. This feedback arises because cooperation generates future benefits both for the individual, through their personal reputation, and for their descendants, through inherited reputation. Reputation inheritance thereby provides a route via which kin selection and reciprocity, often treated as alternative explanations for cooperation, can reinforce one another. Our model helps explain why family-based reputation occurs across diverse human societies and provides an evolutionary framework for studying phenomena organised around family standing, including kin-based institutions, feuds between families and honour-based violence within them.