Linking Housing Seings and Hospitality Values: Exploring Cultural Misconceptions Among Tiv People of Central Nigeria

The article analyses cultural dynamics, linking traditional housing settings and hospitality practices by the Tiv people in central Nigeria. e paper subsequently addresses the contentious misconception that "Tiv people offer their wives to visitors for entertainment," which is christened in this study as “extreme hospitality.” Utilising 28 qualitative interviews based on the Means-End Chain model and NVivo 12 computer soware for data content analysis, the study investigates various aspects of Tiv hospitality, such as gender roles, indigenous housing, environmental inuences, and guest treatment. It underscores the signicance of generosity, provision, and care within Tiv cultural norms, with traditional housing structures playing a pivotal role in shaping the hospitality experience. Contrary to the assertion, the research ndings reveal a widespread rejection and disapproval of such practices in the values of the Tiv dynasty. e article illuminates the complexity of cultural perceptions by exploring contextual factors shaping perceptions of Tiv cultural practices. It underscores the need to carefully examine various inuences in understanding ethnic practices. e study emphasises respecting cultural narratives and conducting objective research on sensitive topics within ethnic groups, considering diverse inuences like social media and popular media platforms. Ultimately, the research fosters a deeper appreciation for Tiv traditions while challenging stereotypes and promoting a more respectful discourse on cultural dynamics. More empirical studies are required to statistically validate the claims and further explore the relationship between culture, housing, and hospitality, among other variables of different cultures in Nigeria.