Restaurant business foresight

Introduction. Development management of the restaurant business is problematically orien­ted because exogenous and endogenous factors influence the efficiency of restaurant business establishments. Problem. The influence of external and inter­nal factors of different hierarchical levels on the restaurant business actualizes the expediency of developing innovative and adaptive mechanisms of interaction with the subjects of economic relations, which are formed based on the use of cognitive modeling in the identification and selection of scenario vectors for predicting their development. The aim of the article is the scientific sub­stantiation of scenario vectors for forecasting the development of restaurant business establishments. Methods. General scientific and special me­thods of cognition such as abstract-logical, com­parison, analysis and synthesis, system approach, logical and cognitive modeling, theoretical gene­ralization and formulation of conclusions were applied in the article. Results. The dynamics of restaurant business establishments are analyzed and substantiated, and comparative monitoring of the volume of services sold by service sector enterprises by type of economic activity is carried out. The advan­tages, disadvantages, and risks of combining restaurant business establishments into multi-format chains have been identified. Conclusions. The content of scenario vectors for forecasting the development of restaurant business establishments has been developed and characterized; it includes a focus on consumer values and need, collaboration of restaurant busi­ness entities and related food service companies, unification of formats and concepts of subjects of the restaurant business, restructuring of busi­ness models of restaurant business entities, techno­logical innovations to improve consumer safety and omnicidal marketing communication. Based on the above, the authors’ interpretation of the concept of "business scenario" is provided.