Search engine for discovering works of Art, research articles, and books related to Art and Culture
Javascript must be enabled to continue!
Advertising in interwar Chișinău right element of the everyday life
View through CrossRef
A reflection in the mirror of the everyday life and daily needs of the inhabitants of interwar Chișinău were the advertisements placed in the press of the time. Thanks to them we can know the preferences and needs, trends, tastes and values of the townspeople. In general, the interwar period marked the shaping of poster trends, supported by the artists of the time. Although there were advertising graphics workshops in Chișinău as well, it was still felt that the locomotive of the artistic, architectural and commercial register that directly influenced the rhetoric of advertisements came from Bucharest. The one who understood that “advertising is the soul of commerce” and opened in Chișinău the First Theatrical, Commercial, Industrial Advertising and Display Bureau was Ș. Shapocinic. Registered in 1908 and located on Sinadino Street, the office received “all kinds of advertisements as well as announcements for all Romanian (and) Russian newspapers”.
Title: Advertising in interwar Chișinău right element of the everyday life
Description:
A reflection in the mirror of the everyday life and daily needs of the inhabitants of interwar Chișinău were the advertisements placed in the press of the time.
Thanks to them we can know the preferences and needs, trends, tastes and values of the townspeople.
In general, the interwar period marked the shaping of poster trends, supported by the artists of the time.
Although there were advertising graphics workshops in Chișinău as well, it was still felt that the locomotive of the artistic, architectural and commercial register that directly influenced the rhetoric of advertisements came from Bucharest.
The one who understood that “advertising is the soul of commerce” and opened in Chișinău the First Theatrical, Commercial, Industrial Advertising and Display Bureau was Ș.
Shapocinic.
Registered in 1908 and located on Sinadino Street, the office received “all kinds of advertisements as well as announcements for all Romanian (and) Russian newspapers”.
Related Results
Everyday Life in the "Tourist Zone"
Everyday Life in the "Tourist Zone"
This article makes a case for the everyday while on tour and argues that the ability to continue with everyday routines and social relationships, while at the same time moving thro...
The Everyday Work of Lists
The Everyday Work of Lists
IntroductionThis article explores the work of lists in mediating the materiality and complexity of everyday life. In contemporary cultural contexts the endless proliferation of lis...
An everyday geography: spatial diversity of the everyday life
An everyday geography: spatial diversity of the everyday life
Formulation of the problem. Development of new geographical research direction in post-Soviet space is caused by the necessity to understand spatial diversity of everyday life and ...
Medicines Advertising: Legal Practice
Medicines Advertising: Legal Practice
The article explores legal practice in the field of advertising medicines. Medicines advertising is recognized as one of the mosteffective mechanisms of medicines promotion. Factor...
Simulation of psychosomatic processes in advertising
Simulation of psychosomatic processes in advertising
The features of advertising psychology are investigated and the mechanism of its influence on consumer behavior is simulated in this paper. The basic models of perception of advert...
Advertising, Attention, and Stock Returns
Advertising, Attention, and Stock Returns
This paper studies the effect of advertising on stock returns both in the short run and in the long run. We find that a greater amount of advertising is associated with a larger st...
The use of public service advertising for solving social problems
The use of public service advertising for solving social problems
Modern society, whose typical features, among other characteristics, are the growth and development of the advertising industry, is more and more interested in public service adver...
CULTURE FORMING ASPECT OF PUBLIC SERVICE ADVERTISING
CULTURE FORMING ASPECT OF PUBLIC SERVICE ADVERTISING
The advertising space acts as a global axiological translator at the present stage, forming a new anthropological type. Acting as a mechanism of persuasion, advertising has become ...