Las Manifestaciones Comunicacionales Propias del Pueblo Kichwa Purwa de la Parroquia Cacha, Cantón Riobamba, Provincia de Chimborazo, República del Ecuador

This article is about the communicational manifestations of the Kichwa Purwa people of the Cacha parish from Chimborazo province, Republic of Ecuador, systematized through a deep dialogue of knowledge and doings in their mother tongue, in their own daily life scenarios of five communities, reinforced by ethnography and etymological tracking of the Kichwa linguistic variations found in the social use of Cacha. The study shows that in community life different types of manifestations and signs called sensory are reproduced, subdivided into visual, auditory, sound, phonological, audiovisual, olfactory, gustatory, fingerprint and body, whose meanings are processed by the sense organs. The other group of identified communicational signs are the oneiric, intuitive, predictive and spiritual, called extrasensory. Another important finding is the meaning and significance of the coquettish poncho, which according to the cachenses is due to the images of chakanas that it has at its ends; From the etymological trace, it is determined that its name responds to the geometric abstractions of the rain-catching frogs or frogs that populated the humid parts of Cacha. With this latest research technique, the way of understanding Cacha's own name, that of mountains, plants, animals and their onomatopoeias, among others, was resigned. Consequently, it is proven that mainly the Cachean grandparents maintain their sensory and extrasensory abilities to interpret the infinity of their own communicational signs that help predict facts, build values ​​and maintain community harmony.