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The Men and Women of Avon
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Abstract
During World War II, the size of the Avon representative salesforce shrank as women took jobs in the war industry. The stalwart representatives who remained with the company established the highest sales records in its history. When the war ended, the size of the sales force increased again but its efficiency lagged. Avon established new sales offices in cities and suburbs, carefully drawing territories that excluded African American and minority neighborhoods. The female agents who had traveled to recruit were tapped to manage the new city sales offices, creating a new middle-management rung on the corporate career ladder physically independent from the men at headquarters. They soon occupied a meaningful and influential position in the company, ensuring its success in the postwar era.
Title: The Men and Women of Avon
Description:
Abstract
During World War II, the size of the Avon representative salesforce shrank as women took jobs in the war industry.
The stalwart representatives who remained with the company established the highest sales records in its history.
When the war ended, the size of the sales force increased again but its efficiency lagged.
Avon established new sales offices in cities and suburbs, carefully drawing territories that excluded African American and minority neighborhoods.
The female agents who had traveled to recruit were tapped to manage the new city sales offices, creating a new middle-management rung on the corporate career ladder physically independent from the men at headquarters.
They soon occupied a meaningful and influential position in the company, ensuring its success in the postwar era.
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