Ordered Weighted Average Parameterization for Flood Related Disaster based Edutourism

Disaster-based edutourism can be defined as the activities of visiting environmental disaster areas occurred for education purposes. Although Kelantan witnesses flood disasters almost every year, little does the community know that the negative flooding phenomenon could be turned into disaster-based edutourism. The primary constraint of disaster-based edutourism is the limited specific parameters and subparameters that tourists prefer for attraction selection, within which tour packages are typically established. Moreover, regarding the parameter, there are few touches on the geospatial aspect, especially in tourist spatio-temporal movement. This study aims to perform the parameterization for attraction site selections of disaster-based edutourism utilizing the Ordered Weighted Average (OWA) model. This study has three objectives: to identify the parameters of the attraction selection for disaster-based edutourism, to carry out the parameterization of the attraction selection to create the spatial-related model for disaster-based edutourism and to design tour packages including specific disaster attractions. In brief, parameterization defines an attraction’s characteristics to provide a good tour. Consequently, the study suggested including a geospatial-based proximity measure between different attractions as an added parameter. The model’s outcome has shown the relationship underpinning the score of each single parameter and sub-parameter. The second output is the ranking of the attractions derived from the multiple products of OWA with the combination of parameter and sub-parameter scores. The top six attractions are Kelantan State Museum, Kelantan Public Library, Sultan Muhammad IV Kelantan Stadium, Tambatan Diraja, KTM Dabong and Tugu Peringatan Banjir. Finally, this ranking was used to produce the two types of tour packages. The first type of Set A tour package includes all six attractions in the whole state of Kelantan. Meanwhile, the second type of Set A tour package includes only the top four attractions listed for the Kota Bharu-based tour package. Though the prominence of spatial-linked parameters is of medium significance, this study is critical because it can assist tourists in planning their holidays via the suggested tour package. Subsequently, this will spur tourism in Kelantan based on the added value of disaster-based tourism.