Perception of WhatsApp Usage among Students of College of Excellence: A Case Study

This paper has analysed the perception of WhatsApp usage among students of a College of Excellence. The objective of this study is to know the perception of the students towards WhatsApp. To carry out this study a questionnaire was used as research instrument to gather data. A total of 100 questionnaires were distributed among the students and 80 completed questionnaires were received. The response rate was 80% which is considered as very effective. The result shows that WhatsApp is a vital tool of communication used mainly for one to one communication. The results showed that participants had access to smart phones for WhatsApp. The use of WhatsApp was common among participants. Students use WhatsApp for personal and social purposes on a daily basis. The participants perceived the integration of WhatsApp into their education to be easy, fun, and useful. They had positive feelings and intentions about using WhatsApp in their formal learning if it is introduced.