Integrated Tourism Model Based on Crafts and Culture Potential to Encourage Quality Tourism

Objectives: The primary objective of this research is to promote quality tourism to develop regions with rich local culture and craft potential. Specifically, the study aims to create an integrated tourism model that enhances cultural and craft tourism in Tasikmalaya, Indonesia. By focusing on the local heritage, arts, and crafts, the study seeks to identify and leverage these resources for tourism development.   Methods: This study employs qualitative research with a field research approach. The research was conducted at various cultural and craft tourism attractions across Indonesia, particularly in Tasikmalaya. The fieldwork involved identifying and categorizing local tourism attractions to explore the region’s cultural and craft tourism potential.   Results: The research identified 43 potential cultural and craft tourism attractions in Tasikmalaya, which were categorized into four main types of tourism: Heritage tourism, Arts tourism, Creative tourism, and Crafts tourism. These attractions were then grouped into seven distinct clusters, forming an integrated tourism model. This model aimed to bring together different tourism elements for the development of a cohesive and sustainable tourism ecosystem in the region.   Conclusion: The integrated tourism model can be implemented through strategic actions focused on strengthening social capital, promoting cultural preservation, creating a sustainable investment-friendly environment, and developing infrastructure that connects leading tourism attractions. These actions will help enhance the overall tourism experience and ensure sustainable growth for cultural and craft tourism in Tasikmalaya.