Pemberdayaan UMKM Muslimah Melalui Katalog Digital Berbasis AI untuk Optimalisasi Penjualan

This community service program aims to empower Muslim women’s MSMEs through the use of Artificial Intelligence (AI)-based digital catalogs to optimize product promotion and sales performance. The activity was conducted at the English Café, Tembalang, Semarang City, involving 20 MSME actors from the Tembalang branch of the Muslim Women Entrepreneurs Association (IPEMI). The main problems faced by the partners were limited knowledge and skills in utilizing digital technology for marketing, particularly in creating attractive product catalogs, presenting product information effectively, and applying AI-based strategies to support online sales. The implementation method included entrepreneurship motivation, training sessions, direct practical assistance, and simulations using the AI application Lovable.dev for designing digital catalogs. Participants were guided to prepare product descriptions, select visual layouts, organize product information, and publish catalogs that were professional and accessible to consumers. The evaluation results showed an 85% increase in participants’ technical skills in creating digital catalogs, using AI features, and optimizing online sales. MSME participants were able to independently produce professional AI-based product catalogs. This activity strengthened digital literacy and encouraged MSMEs to expand their market reach sustainably.