The birth and growth of "things": Research on the Design of Creative Products of Shouzhou Kiln Ceramic

The growth of all things needs seeds, soil, water and sunlight to break through the soil and complete the process of birth, and later through effective management and management to continue to grow, so do the creative products of artificial objects. Most of the existing studies on Shouzhou kiln ceramic creative products focus on how to "live", that is, the path of innovative design, but lack of discussion on how to "grow" after the completion of product creative performance. Based on the analysis of the issues related to creative design and the discussion of brand management, it is proposed that the creative design of creative products of Shouzhou kiln ceramics should return to the local tradition, inherit the gene of Shouzhou kiln ceramics, and establish the management concept of the whole process of creativity, project and brand.