ENTREPRENEURIAL ORIENTATION AND MEDICATION THERAPY MANAGEMENT SERVICES DELIVERY OF COMMUNITY PHARMACIES IN RIVERS STATE, NIGERIA.

Purpose: This study examined the relationship between entrepreneurial orientation and medication therapy management services delivery of community pharmacies in Rivers State, Nigeria. Methodology: Correlational research design was adopted for the study using the survey method. All community pharmacies in Rivers State registered with the Pharmacists Council of Nigerian (PCN) constituted the population of the study and the study had a population of 462 from which a sample size of 214 community pharmacies was determined. The sampling unit of the study were superintendent pharmacists of the community pharmacies. Primary data were collected using a well-structured questionnaire whose reliability tested on the Cronbach Alpha scale using SPSS version 24.0 was 0.810. Regression analysis was used to test the hypotheses. Results: The findings of the study showed that there was a positive and significant relationship between risk taking propensity and medication therapy management services delivery of community pharmacies in Rivers State, Nigeria with R value of 0.915 at p<0.05. The correlation between proactiveness and the delivery of medication therapy management was positive and significant with R value of 0.894 at p-value <0.05 while the correlation between innovativeness and competitive aggressiveness and medication therapy management services delivery was also positive and significant with R values of 0.899 and 0.916 respectively at p-values <0.05. Conclusion: Based on the research findings, the study thus concluded that entrepreneurial orientation (risk-taking propensity, pro-activeness, innovativeness, and competitive aggressiveness) can be considered a potent factor in the sustained delivery of medication therapy management services of community pharmacies. Recommendation: The study recommended amongst others that Community pharmacies/pharmacists in Rivers State should improve in their innovativeness by delivering quality cognitive services.