Impact of Digital Technologies on the Development of Modern Film Production and Television

The popularity of streaming services has been steadily growing over the past 5 years, and the number of subscribers is increasing. This study was conducted to find out how the popularisation of streaming services affects filmmaking. The history of cinema is inextricably linked with the development of technology. It should be noted that each new page in the history of the film industry began with the invention of new innovations. During the digital age, a rapid leap forward in the television and film industry was also inevitable. Digital cinema is a format that has virtually left film and analogue cinema technology behind. Each revolution in the film industry has been a new step towards providing audiences with a new experience and an even more vivid film experience. Streaming services are one of the innovations that have emerged thanks to the development of digital technologies. They allow viewers to receive content for a fixed price. Streaming guarantees quality and availability with minimal technical support. For this study, theoretical materials on the impact of digital technologies on changes in cinema were investigated. The study analyses data on changes in the audience of the most popular streaming services over the past 10 years. The results of the study showed that the increase in demand for streaming and online cinemas affects the audience’s requirements for the genres and format of cinema. To satisfy audiences, filmmakers are constantly modernising the industry. It can be concluded that the tastes of the audience are changing and the workers of the film industry should be guided by this. In the future, global and Ukrainian streaming services will be able to create original content that will meet the requirements of viewers.