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Pengaruh Kualitas Produk Tabungan Haji Zam-Zam terhadap Minat Nasabah di Panin Dubai Syariah Bank KC HR. Muhammad Surabaya
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The rapid growth of Islamic banking in Indonesia has led to various financial product innovations, including hajj savings. Panin Dubai Syariah Bank KC HR. Muhammad Surabaya offers the Zam-Zam Hajj Savings as a solution for the community in preparing for the pilgrimage. This study aims to evaluate the product quality of Zam-Zam Hajj Savings, customer interest level, and the extent to which product quality influences saving interest. The research employed a quantitative approach by distributing questionnaires to 30 respondents, then analyzed using validity, reliability, classical assumption tests, and simple linear regression. The results indicate that most respondents (63%–80%) rated the product quality as very good, while saving interest was also high (53%–70%). Regression analysis revealed a positive and significant influence of product quality on customer interest, with a contribution of 70.6%, while the remaining percentage is influenced by other external factors. Thus, the Zam-Zam Hajj Savings product proves to be effective in attracting public interest to save at Panin Dubai Syariah Bank.
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Title: Pengaruh Kualitas Produk Tabungan Haji Zam-Zam terhadap Minat Nasabah di Panin Dubai Syariah Bank KC HR. Muhammad Surabaya
Description:
The rapid growth of Islamic banking in Indonesia has led to various financial product innovations, including hajj savings.
Panin Dubai Syariah Bank KC HR.
Muhammad Surabaya offers the Zam-Zam Hajj Savings as a solution for the community in preparing for the pilgrimage.
This study aims to evaluate the product quality of Zam-Zam Hajj Savings, customer interest level, and the extent to which product quality influences saving interest.
The research employed a quantitative approach by distributing questionnaires to 30 respondents, then analyzed using validity, reliability, classical assumption tests, and simple linear regression.
The results indicate that most respondents (63%–80%) rated the product quality as very good, while saving interest was also high (53%–70%).
Regression analysis revealed a positive and significant influence of product quality on customer interest, with a contribution of 70.
6%, while the remaining percentage is influenced by other external factors.
Thus, the Zam-Zam Hajj Savings product proves to be effective in attracting public interest to save at Panin Dubai Syariah Bank.
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