Celebrities in US Politics

The technological innovations during the 20th and 21st centuries that brought us radio, television, movies, the internet, and social media have created a class of people, celebrities, who, at first glance, wield enormous influence in our society—from setting fashion trends and hairstyles to advancing social movements and political causes. Donald Trump, Arnold Schwarzenegger, Jesse Ventura, and Ronald Reagan rode their celebrity to elective office. Other celebrities are increasingly using their status to influence politics by endorsing candidates for office and pushing for change in domestic and foreign policy. This essay focuses on the scholarship on the effect of celebrities in American politics. The study of celebrities in American politics is a largely interdisciplinary enterprise, with contributions from political science, sociology, marketing, history, cultural studies, mass communication, and communication studies. The literature on celebrities, and, more specifically, celebrities in American politics, has branched off into five key areas – (1) Celebrity Endorsements, (2) Celebrities and American Government Institutions, (3) Celebrity Politics and Celebrity Culture, and (4) Celebrities and the Environment.