Non-Monetary Social Motivational Incentives

Work Motivation has been a source of inspiration for several business studies aiming at designing the best incentive system that could maximize motivational level to employees and hence increase their job-satisfaction, performance level and organizational commitment. Some of these studies have focused on monetary incentives or tangible reward and their effective contribution to employee motivation while others have tackled non-monetary incentives and their possible impact on employees. Aside from participation on decision making, continuous training or well-defined career development – that were among the important incentives without direct cash payments-this paper aims at studying non-monetary incentives from a social prospective; i.e. the social variables affecting motivational levels of medical salespeople - who are main driving force behind the success of any small or medium sized medical company in Egypt – and their impact on performance, job-satisfaction and organizational commitment. The paper identifies these social variables as the respectable treatment by the management, expressing recognition and appreciation to salespeople’s efforts – regardless target-achievement, offering them job-security and job-related social status in addition to favorable social environment that would allow salespeople develop positive social relations with peers, supervisors and top-management. The significant role of leadership and culture in mediating the relation between each of these social variables and salespeople motivational level is also discussed. Analysis of social variables – in light of past theories, studies and researchers cited in literature work, researcher’s practical experience and within the limitation of this study – have confirmed the important role of non-monetary social incentives in sustaining the highest motivational levels, good performance and job-satisfaction for medical salespeople despite any financial constraints that may hinder offering them adequate monetary incentives.