Being the change: charting Greg de Hoedt’s cannabis journey

Purpose The purpose of this paper is to document a leading UK cannabis activist’s efforts to bring about policy change and to convey his human story as a medical consumer. The paper contends that it is not enough to present evidence-based policies to effect change in drug policy, it is also vital to tell human stories, which people can relate to, in order to develop narratives which speak to people’s values. Design/methodology/approach An in depth, unstructured interview was conducted between Dr Melissa Bone and Cannabis Activist, Greg de Hoedt in December 2017. The interview was recorded, transcribed and formed the basis of the paper, which was co-edited and co-created by both authors. Findings The paper charts Greg’s journey from being a cannabis consumer – to being diagnosed with Crohn’s – to being a cannabis activist. The paper interweaves a drug policy discussion with a personal narrative. It connects unique insights into Greg’s life with the broader forces and institutions which influence cannabis policy at a local, national and international level. Originality/value Incorporating Greg’s personal narrative within an academic platform integrates his experiential knowledge into the “expert” evidence base. Alongside the potential of personal narratives to facilitate the production of knowledge, Greg’s emotive story could help to shape the public’s perception of cannabis, which could subsequently influence policy.