Challenges Encountered by Thrift Store Business in Laoag City

This study was conducted to determine the challenges encountered by thrift store business in Laoag City. The goal of this study was to identify the challenges encountered by thrift store in terms of physical work, time, supplier, competitors and sustainability of the business with the purpose of formulating a strategy and recommendation to overcome those problems. The descriptive research design was employed using a survey questionnaire to gather data. The respondents consisted of the 100 different thrift store business in Laoag City. Frequency count, percentage and weighted mean were used to analyze and interpret the data. Based on the study results regarding to the profile of the thrift store owners as to gender: females are more interested into running a thrift store business than males. The findings of the study showed that having a thrift store business is challenging as there is the possibility of ending up with too much of a certain item and no customers buying it. Regarding on the problems encountered by thrift store business. It was found out that in order to have a strategy for challenges and raise the awareness of thrift store business, they must understand which dimensions of challenges are most important to them and their preferences for a solution.