Life Lessons

In this article, we argue that mass media representations of obesity operate biopedagogically and, in doing so, teach viewers how to think and feel about what it means to be fat. These teachings are what we call “life lessons”—that is, lessons aimed at instructing viewers in how to relate to both their own bodies and the bodies of others—and are readily discernible in a wide variety of magazines, radio segments, and television shows. We suggest that life lessons of this sort are neither separate nor entirely distinct from public health campaigns, but rather overlap with and, at times, intensify their messages. With this in view, we undertake a four-part analysis of how the North American mass media represent obesity. In the first part, we outline contemporary theories of biopower, biocitizenship, and biopedagogy and how they can be used to make sense of these representations. In the second part, we contextualize them by providing an overview of relevant public health policy such as the United State’s Let’s Move campaign and the World Health Organization’s Prioritizing Areas for Action in the Field of Population-Based Prevention of Childhood Obesity. In the third part, we present a systematic review of the critical literature on representations of obesity with an emphasis on the North American media landscape. And in the fourth part, we submit an episode of the popular television program Nip/Tuck to an in-depth critical examination as a case study of how mass media representations of obesity function biopedagogically. In the end, we show that the representations we discuss not only reflect public health priorities but also reproduce neoliberal ideas about how to manage the life of the human body.