Search engine for discovering works of Art, research articles, and books related to Art and Culture
Javascript must be enabled to continue!
Basics Marketing 01: Consumer Behaviour
View through CrossRef
Basics Marketing 01: Consumer Behaviour examines the relationship between consumers and culture, and the impact of current trends on consumer behaviour. It explores the different ways in which consumers around the world respond to marketing strategies, examining the interpretation of new stimuli using existing knowledge, and how both new and remembered knowledge combine to influence purchasing behaviour.
Finally, there is a detailed examination of the influence of ethnicity, religion, class, age and gender on consumers’ actions and the importance of understanding the challenges and diversity of a global marketplace.
Title: Basics Marketing 01: Consumer Behaviour
Description:
Basics Marketing 01: Consumer Behaviour examines the relationship between consumers and culture, and the impact of current trends on consumer behaviour.
It explores the different ways in which consumers around the world respond to marketing strategies, examining the interpretation of new stimuli using existing knowledge, and how both new and remembered knowledge combine to influence purchasing behaviour.
Finally, there is a detailed examination of the influence of ethnicity, religion, class, age and gender on consumers’ actions and the importance of understanding the challenges and diversity of a global marketplace.
Related Results
The International Marketing of Travel and Tourism
The International Marketing of Travel and Tourism
Tourism marketing has long been considered as a branch of traditional marketing. However, in recent years, tourism marketing has gone through fundamental changes: the pursuit of gl...
The Idea of Political Marketing
The Idea of Political Marketing
O'Shaughnessy, Henneberg, and their contributors examine how the theory and practice of marketing has been and can be applied to politics. Particular attention was paid to the theo...
Consumer behavior
Consumer behavior
The book describes the basic issues concerning consumer behavior on the basis of the simulation of the decision-making process on buying behavior of customers in the sales area of ...
Cluster analysis and MANOVA in marketing and economic research
Cluster analysis and MANOVA in marketing and economic research
The monograph introduces the reader to the basics of using multidimensional statistical methods — cluster analysis and MANOVA analysis — in marketing and economic research. Data is...
Consumer Involvement in Private EU Competition Law Enforcement
Consumer Involvement in Private EU Competition Law Enforcement
Abstract
In the last decade, EU competition law rhetoric has attributed increased importance to ‘consumer interest’. The enforcement of EU competition law often does...
The Making of Consumer Culture in Modern Britain
The Making of Consumer Culture in Modern Britain
It is commonly accepted that the consumer is now centre stage in modern Britain, rather than the worker or producer. Consumer choice is widely regarded as the major source of self-...
Marketing and Christian Proclamation in Theological Perspective
Marketing and Christian Proclamation in Theological Perspective
In today’s market-driven world, the contemporary church faces pressing questions as it continues to be formed by the powerful forces of neoliberal capitalism. This book builds on t...