The role of economic diplomacy in the promotion of non-hydrocarbon exports in Algeria

Several studies and statistics have indicated that non-hydrocarbon exports in Algeria represent a low rate of around 5% of total exports. This weakness means that the Algerian economy is fragile, which depends on the prices of hydrocarbons (oil, gas) which is unstable on the international market. Several factors are the cause of the situation of Algerian exports which remain difficult to identify. This ambiguity has led us to dig into the field of investigation to get closer to the reality of the reasons that justify this lack of diversity in exports. The main objective of our study is therefore to measure the performance of Algerian economic diplomacy in the promotion of non-hydrocarbon exports. We treated our subject of research by using a methodology with an exploratory design of qualitative order on a sample of Algerian exporting companies which have an experience of more than ten years in the field of exports established in the region of Oran- Algeria. To process the results of our research, we used the method of content analysis of the interviews we conducted with exporters. Our sample has identified important elements in contribution to other previous research on this subject which has dealt with the subject of exports in Algeria but which has not resulted in the role of economic diplomacy in the promotion of exports. the results that we have obtained from our empirical study can be generalized, they reveal a definition of the activity of non-hydrocarbon exports in Algeria and the role of Algerian economic diplomacy in the promotion and supervision of these exports then the shortcomings of economic diplomacy in the field of exports at the end of the results we recommended measures that must be implemented to have an effective economic diplomacy that can contribute to increasing and promoting diversified exports.