Modern Factors Determining Preference for Public Universities Among Undergraduate Students in Southwest Nigeria

The study examined modern factors determining the preference for public universities in Southwest, Nigeria considering undergraduate students across the Southwest region. A descriptive survey research design was adopted for the study. The population of the study comprises the entire malt drink consumers. The study employed sample size of 360 through random sampling. Primary data used for the study were gathered through the administration of well-structured questionnaire. Data gathered were analyzed using regression model. The study found that location positively and significantly affect preference for public universities in Southwest, Nigeria; Moreso, academic programme was found positive and significant on preference for public universities in Southwest, Nigeria; Furthermore, reputation was found positive and significant on preference for public universities in Southwest, Nigeria; finally, finance was found positive and significant on preference for public universities in Southwest, Nigeria. Thus, it concluded that location, academic programme, reputation and finance positively affects preference for public universities in Southwest, Nigeria.