Animated Interactive Communication of the Chinese Zodiac through Virtual Reality Technology

This study aims to explore the impact of a combination of virtual reality (VR) technology and Chinese zodiac animation for the dissemination of Chinese zodiac culture. A questionnaire survey was conducted for 100 university teachers and students for their experience in the VR Chinese zodiac animation. We used Flash, 3DMax, and UNITY to design a virtual showroom animation. Participants were highly satisfied with the VR Chinese zodiac animation with Cronbach's alpha coefficients of 0.862 and 0.941, confirming the internal consistency and reliability of the results. This animation provides an interactive experience, immersive viewing, and a space for imagination. The experts’ understanding of VR technology and Chinese zodiac animation was higher than that of the students. The combination of VR technology and Chinese zodiac animation enhances communication and the user experience of Chinese zodiac culture. The results of this study are important for the design and improvement of VR for Chinese zodiac animations.